Tea Label Design Trends in 2025-26: What Works & What Doesn't?
- Lien Design
- 2 hours ago
- 2 min read
Having a label design that attracts a customer at first glance is essential to a product's sales. As first impressions can have an undeniable impact on a customer's buying behavior, calling label designs a 'silent salesperson' is not a big leap. While some might think that having an attractive label design in daily use items such as tea is not that critical, the reality is, in this ever-changing marketplace, having a quality tea label design is as important as the product inside.
But with the customer's tastes and preferences changing all the time, it can be a challenge for a company and a product label designer to come up with a creative packaging design. Therefore, it is vital to be aware of all the trends that influence the label design market. Read on to know more about these trends.
Minimalism With a Purpose
For a long time, minimalism has been associated with a classy and premium product. For tea labels as well, a clean layout with a clear format (Brand name, product name and flavour tones) works. In terms of design, customers tend to favour a simple, elegant design over a sparse one, which can often feel like unfinished labels.
Sustainable and Eco-Friendly Designs
In the last few years, both the customers and the sellers have made a renewed effort to embrace eco-friendly packaging. In tea label designs, a label clearly reflecting recyclable materials and authentic messaging has a better impact than unsubstantial claims of using sustainable packaging materials. It is also important to be subtle about communicating the use of eco-friendly materials. Excessive self-promotion can lead customers to become suspicious and, as a result, avoid the product.
Colors and Contrasts
Choosing the right color and contrasts is essential. Especially if you have a product that comes in different flavours, use a color that complements the flavour profile (Orange for orange, yellow for lemon, etc). It is also essential to choose a color scheme that has more visibility on shelves. Avoid matching the packaging and the font's contrast, as it could confuse customers.
Storytelling Elements
Label designs play a crucial role in connecting with a customer by telling a story. Therefore, make sure that all the storytelling elements on your tea package highlight the origins of the tea or the company's background. Avoid using basic stock art that doesn't add anything significant to the product or branding.
Digital Labeling
The last few years have seen the integration of digital elements on packaging. Adding these digital elements, such as QR codes, can add a lot of depth to the packaging by including harvesting guides, transportation journey, etc. However, it could backfire if you add these codes without purpose or for the sake of it.
Final Words
Just like any other product, the tea label design plays a significant role in determining the sales of your product. In an ever-competitive business landscape, gaining any advantage, however minor, can be the difference between gaining or losing a customer.
If you are looking to hire a professional with over two decades of designing experience to help create the best packaging design for your product, check out Lien Design.
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